Clinical Microbiomics is a microbiome research company, specialised in metagenomics and innovative bioinformatics concepts. They wished to update their visual identity into something that would be able to support the direction of where the company is heading for the future. Clinical Microbiomics wished to communicate to the broader public and not just the scientists and professional league. BystedFFW created a more commercial and modern visual identity, that underlines Clinical Microbiomics unique profile. First step in developing a new brand platform included creation of new design elements, logo and trademark, coloring, font and image style, icons and illustrations. Furthermore, we developed a series of infographics to communicate the complex contents.