Royal Run

Visual Identity, Digital Design


In the occasion of HRH Crown Prince of Denmark 50th birthday in May 2018, BystedFFW joined the collaboration of DGI, DFI and Dansk Atletik Forbund to mark the day and spread the word, that sports are for everybody and an inviting and uniting happening. The event named Royal Run is a new ambitious vision for Danish sports and an extension to DGI’s earlier campaign “Bevæg dig for livet” which BystedFFW stands behind as well. BystedFFW have developed the new visual identity including logo and icon design. Additionally, we have made digital design for the official website for the event. In the solution we placed a great importance in an including and modern look and feel.



Fotograf: Morten Rygaard
Fotograf: Lars Møller