Visual Identity, Digital Design
P4H is a large network that comprises a broad mix of international partners and investors in Universal Health Coverage. P4H and BystedFFW joined forces on a long-lasting collaboration process where we, amongst others, helped them create their new visual identity and the P4H website. The story behind, started with an idea to create a logo and identity that expressed the DNA of P4H. The logo consists of two letters and a number, P(roviding) 4 H(ealth). Apart they are just words – together they form a unit. The illustrated movement in the logo signals the growth and constant movement of P4H. The icons have a hand drawn style to them, to create awareness that there is a person behind everything.