Visual Identity, Place Branding


Cityline is Movia’s new, high-end bus concept that is an exciting addition to Copenhagen’s public transportation. Cityline is intended to combine rapid and reliable transportation with attractive city scenery and spaces. BystedFFW created Cityline’s visual identity, including the design of the busses’ distinguishing marks, the particular carriageway, interior, sounds, information graphic and an identification stand to mark and emphasise the particular Cityline bus stops. The Cityline busses drives through the streets of Copenhagen from April 2017.