The Danish Ministry for Children, Education and Gender Equality has developed a long-term act-plan for the fight against bullying which covers the whole area of children and youth institutions, from nursery to youth educational programs. BystedFFW have been communication and design partner in this campaign and helped develop identity, name and design for the long-term initiative. In addition, we progressed a nationwide Olympics-campaign where well-known anti-bullying ambassadors and athletes were telling their story, which articulated and helped put the act-plan into the daily agenda. After launching the campaign, the client wrote the following to us: “In here, we agree that the website, the act-plan and in overall what you have delivered, is very nice and professionally accomplished. You have delivered a design and an expression that is right on spot and exactly what we wished for from the very beginning".
Ministeriet for Børn, Undervisning og Ligestilling