The purpose of the WHO Blood Donor Day campaign was to create attention towards the importance of donating blood - it was created for the International World Blood Donor Day in 2020. The visual expression of the campaign focuses on an engaging and positive tone working with graphical elements to express and underpin the messages. For the campaign we created visual identity and concept as well as materials such as an animation optimised for different devices, a series of social media squares and printed information flyers. All the campaign materials are translated into English, Chinese, French, Russian, Arabic and Spanish.
See the campaign here