BystedFFW has helped TORM rebrand their identity, story and pay-off. The identity and the story has been strengthened through a visual enlargement of the TORM flag, which is used as an iconic element to enhance and emphasise messages to ensure that the brand becomes more vivid. During the process, we developed a photo concept wherein TORM got a visual tool to communicate in three levels that all characterises the brand. A photo concept that will be part of strengthening TORM’s brand; strategic outlook, experienced people and attention to details. Their pay-off “Seriously good at shipping” underline TORM’s high quality, professional competencies and many years of experience. The new brand is now on their website, annual report, banners etc.