Poul Due Jensen Foundation

Visual Identity, Digital Design & annual report

About

BystedFFW has accompanied The Poul Due Jensen Foundation on the rebranding and development of their new visual identity as part of a bigger cooperation and consultation for the development of their new foundation strategy. The Masterbrand manifests in the values of the founder Poul Due Jensen, which is why the visualisation of the Masterbrand is based on the initials PDJ. The three letters are united in a circle creating the unique logo. The three sub brands; water, inclusion and research are also embedded in the Masterbrand, where the aim was to create a holistic brand with three recognizable sub brands visualised in the three different colours. The visual identity is a particularly good tool for communicating the foundations valuable and traditional history and is the first thing that will meet you in connecting with the foundation.

Client

Poul Due Jensen Foundation