In 2014, BystedFFW launched the new Maersk.com. The goal was to capture the user and tell the story about Maersk in an interesting and visual fashion. A crucial factor was to create the right experience, and, thus, the design had to be great – no matter the browser. BystedFFW wanted the design and concept to result in more clicks, scrolls and time spent on the site, which we achieved by means of long read pages with photos, infographics and other intriguing content.
A. P. Møller-Mærsk Gruppen